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HYBE x Geffen The Debut: Dream Academy

Ophelia was invited by HYBE Corporation and their partners at Universal and Geffen to support the production of their latest survival-style series, “The Debut: Dream Academy,” where contestants compete for a spot on the final lineup of the world’s first international girl group: KATSEYE. The mission: Infuse the project with an elite, Ivy League-inspired aesthetic while still giving the girls room for their personalities to shine.

Upon concept review, it became clear that Ophelia's motion graphics and branding experience could elevate the project in addition to production support. A plan was developed that catered to the production aspects but it also provided a plan for the design team to support all branding and graphic assets. Over the 6 month engagement, Ophelia produced hundreds of assets and several shoots, including a month of production in Seoul, South Korea.

The image is a press photo for 'The Debut: Dream Academy.' It features a diverse group of young female contestants, all dressed in matching gray school-like uniforms with white shirts and ties, each with a unique badge symbolizing the academy. They stand in two rows, smiling and poised, in front of a backdrop that prominently displays the logos of HYBE, Geffen Records, and Universal Music Group, alongside the show's name. The contestants' varying hairstyles and confident stances reflect the global and inclusive nature of the talent competition, which aims to form an international girl group.
Animated GIF looping through 20 ID cards from 'The Debut: Dream Academy.' Each card displays a contestant's headshot, name in neon script, country of origin with flag, zodiac sign, and a personal quote about their favorite animal. The cards, featuring a transparent backdrop with playful stickers, cycle through to showcase the diversity and personalities of the contestants.
The image showcases a colorful array of name stickers in a neon glow style, featuring various names such as Nayoung, Hinari, Emily, Celeste, Sophia, Yoonchae, Mei, Ezrela, Jina, Daniela, Megan, Lara, Samara, Adela, Marquise, Manon, Karlee, Livi, UA, and Brooklyn. Below the names are three rows of stickers: the first row features heart-shaped national flags from countries like Sweden, New Zealand, South Korea, Morocco, the United States, and others; the second row displays zodiac signs; and the third row consists of decorative stars and hearts in vibrant colors. The stickers are presented on a black background, highlighting their bright, playful designs, suggesting a theme of diversity and personal expression.
Creative Director
Elliot Barbernell
Art Director
David Lee
Designer
Lynn Oh
Designer
Han Gao
3D Artist
Lena Huang
2D Artist
Lenore Melo
Storyboard Artist
Blake Bohls
Producer
Jeff Haskell
Project Manager
Maggie Russell
Coordinator
Juan Felipe Díaz

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